How useful is Petersens production cultural perspective of Rock n Roll?

Myths lead us to believe that the supply of artists i.e. Chuck Berry and Presley, and the high audience demand (baby boomers) they attracted were behind its triumph. The advent of Rock n Roll as suggested by Petersen is down to six factors; law/regulation, technology, industry structure, organisation structure, occupational career and market. All of these factors were vital to Rock n Roll’s ‘real’ success. For instance Patent law, the transition from making larger (78s) expensive records that were fragile to smaller (45s) vinyl’s which needed less care when shipping and handling. Saving independent companies’ money allowing distribution in bulk, therefore their music can be promoted and listened to nationwide. This genre of music was something different audiences enjoyed this variation, as it was not the crooner or swing music they were used to hearing. These smaller companies also realised that there was not a market for these new sounds, and took priority in signing these acts. Evidently the more popular Rock n Roll became so did the company. Petersen’s perspective of Rock n Roll is useful as it explores the foundations to what happens behind the scenes and final product.

what is popular music?

My initial thought on the definition of popular music aka POP was that this type of music was commercial chart topping music thats produced in mass quantities and is to be enjoyed by everyone. Defining POP or 'popular' music would be difficult. Early research provides contrasting evidence to what we know of the term today. The word 'popular' in the earliest centuries was seen as a negative term, as it was linked to the characteristics of common people for e.g. vulgar. However as centuries passed the term was used to mean 'widespread' and positive meanings began to be associated with it. 'Popular' could be justified as being made from and of the people i.e. singing in church or in the shower, it is home made. This particular style of music follows traditions and has influences of culture, we as consumers want to be involved in what is current and popular music is part of this. Music does not have to be enjoyed by all, as long as it appeals to some then it could be accepted as 'popular' as it is being listened to by people.