Monday, 23 March 2009
does digital download signal the end of the music industry?
No download just slows down and disrupts the physical side of consumers going out to purchase music. Music will still continue to be listened to and brought, industries will just be more aware that their artists’ products are being heard online. It is important to know that digital doesn’t necessarily mean better quality in sound, it mainly just heightens accessibility. Downloading has its perks i.e. it’s less time consuming and we have instant access to our desired songs. We want to be able to have more control over what we watch and listen to; digital download assists us with this. Consumers can create their own playlists and download music when they feel like it; this power previously would have heavily been controlled by the music industry. Record companies would market and release songs with no worries of having their songs previewed and downloaded before release date. Although downloading is high in popularity consumers still prefer to go out and buy CD’s its just personal preferences, and not law breaking. Music is entertainment and will continue to be brought whether it’s in physical form or via the internet.
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I would agree that the reality is that the digital download has simply changed the game and required the industry to change accordingly. However, don't be too lured into the idea that just because an artist can make a track available online it means that will automatically gain an audience. Publicity and distribution still play a major role, even in the digital age.
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